Ruffell Jewellers




Watch Brands

Mr Wolfe

'MR WOLFE' was established in 2016 and is our own brand brought about by a desire to bring affordable quality fashion and head turning timepieces to the Australian market.

The brand is co-designed in Bendigo, Victoria, by our sons David and Martin, who both have a love of watches. Designs are clean and classic and the name is a play on the school yard game “What’s the time Mr Wolf?”

We use as much local content as possible including the point of sale display materials, advertising models and packaging.

Models range in price from $149 to $499 for the Mechanical Automatic models. There are 32 models available in store with reliable Citizen movements, 50 to 100m water resistant models, Stainless Steel cases, all with a 12 month guarantee.


Adina was founded in 1971 by Australian watchmaker and current managing director Robert ‘Bob’ Menzies. A determined businessman, Bob had a dream to create a watch capable of withstanding the rigors of the Australian lifestyle.

After months travelling the world sourcing premium components and advanced technology, Bob returned home to begin assembling his first watch collection. In a small storeroom in his family home, he designed and crafted each watch by hand, painstakingly ensuring the quality through an ever-fixed eyeglass.

This attention to detail and culture of hard work remains at the core of Adina’s business today. Adina now remains with unicorn status, designing and assembling its complete watch collection in Australia.

Through quality craftsmanship and evolving design, Adina has made a history of specialising in limited release watch collections. The brand remains a stronghold in regional Australia, where Adina watches are trusted to endure the outback’s harsh conditions.

Their classic, lifestyle and contemporary fashion watches, for everything from a red carpet event to surfing the big blue, feature this same dependable and superior technology.

From the unassuming workshops of the factory, where the watchmakers carefully construct the timepieces, to the dynamic father and son figurehead, Adina remains a company founded on integrity and dependability. Forging into the future, Adina continues to set the standard in design and technological innovation, while remaining true to its Australian roots.


We have had a long association with CITIZEN who have been producing watches since 1918. CITIZEN has promoted a global, multicultural mindset that fosters excellence and creativity.

In 2015 CITIZEN Watches Australia marked its 50th anniversary, celebrating half a century of improving the lives of everyday Australians with innovative, world-class watches.

While we carry a number of the CITIZEN brand in store you can see their entire range on their website which we can order in, taking only 2-3 days to arrive.


In 1875, just as America was entering its golden age of industry and progress, one visionary leader would rise to ignite a series of iconic moments in US history – and transform the way the world perceived time.

Fuelled by the era’s risk-taking ethos, Joseph Bulova presented one innovation after the next. Ultimately opening a small store in downtown New York City that would mark the beginning of his lifelong quest: to craft supreme quality timepieces for an ever-changing and dynamic landscape.

With an unwavering drive for perfection, efficiency and precision, quality craftsmanship became the foundation upon which Joseph Bulova built his brand. But what fuelled the brand’s continual progress was its spirit of invention - pursuing innovation and technology both within the timepiece industry – and beyond.

Bulova’s industry innovations included everything from pioneering standardised production of watches to developing the first fully electronic watch with proprietary tuning-fork based technology making it at the time the most accurate watch in the world.

Re-iterating its longstanding dedication to history of firsts, the Precisionist collection was introduced in 2010. Intricately styled and infinitely accurate, with a continuous sweeping second hand. Most recently in 2016, the brand (quite literally) changed the face of the industry with the Curv collection – the world’s first curved chronograph movement.

Today, Bulova is driven by the same core principles of craftsmanship, innovation and technology that guided our visionary founder over 143 years ago. Much like Joseph Bulova himself, we set our own standards and create our own rules - breaking boundaries along the way to deliver the exceptional.